Boot Launch Event, Film and Socail Media

A creative launch campaign for the new Umbro Velocita 3. The idea was to bring the boots' lightweight, multi-directional speed story to life in a way that resonates with their young audience. 

A boot built to outrun, out-weave and out-think the opposition - 'Don't Get Caught' was the campaign message and instruction of the day as we staged speed and agility challenges with local young footballers being hunted down by West Ham United's Michail Antonio. 

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Agency: LOVE

Production: Beautiful

Director: Richard Oliver
Photography: Soccerbible

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