Born in Manchester, raised in Manchester. For 95 years Umbro has been proud to call this city home. We wanted to celebrate that fact in a way that would bring the brand and the city together. (Not an easy task. Especially in a place that’s known for its cutting humour and healthy cynicism.)

 

We put the people of Manchester at the centre of our idea by reaching out on social media with a simple question, ‘What does football mean to you?’.

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The response, and final result, was quite stunning. 

Agency: LOVE

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