The 'what I do' bit. 

I do all things copy, but I don’t ‘just’ do copy.

 

I also frequently work with a team of hand-picked freelancers on larger projects - Graphic Designers, Illustrators, Art Directors, Editors, Producers, Animators et al. 

Think of me as a 'virtual creative agency'. A design studio without the bricks and mortar - which means no rent, no electricity bills, no overheads.

 

Just great creative work that I can direct and project manage on your behalf.

PRESS & PRINT

Attention-grabbing headlines. Wallet-opening copy.

TOV & BRAND DEVELOPMENT

Let me breathe life into your brand.

STRATEGY

Define who you are, who you’re talking to and why.

FILM SCRIPTS

Length is not important.

360 CREATIVE CAMPAIGNS

Show the world what you do at every touchpoint.

CONTENT CREATION

SEO, web copy, social ads, blogs and articles.

TVC AND DRTV

Telly ads to you and me.

BRAND CONCEPTION

I love making stuff up.

COPYWRITING WORKSHOPS

I was taught well. I’d like to pass it on.

BRAND BOOKS

I’ve written loads.

B2B AND B2C

Always hated these acronyms.

LECTURING, CREATIVE TALKS

I love the sound of my own voice.

SOCIAL MEDIA

Pithy posts, clever captions. Alliteration.

NAMING, AND STRAPLINES

I get geeky with naming. Not for everyone.

TWILIGHT FAN-FICTION

I don't actually do this. I just assumed you'd stopped reading by now. 

RADIO ADS

Hate to listen. Love to write.

DIRECT RESPONSE

Emails, newsletters, and old-skool direct mail.

EVERYTHING AND ANYTHING

Seriously, from poetry in prisons to a PowerPoint for the President of Kazakhstan (true story), I'm not sure there's any pie that my copy-stained fingers haven't been in. Surprise me. 

©2020 by Gary Toal Copywriter & Creative Director