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The 'what I do' bit. 

I do all things copy, but I don’t ‘just’ do copy.

 

I also frequently work with a team of hand-picked freelancers on larger projects - Graphic Designers, Illustrators, Art Directors, Editors, Producers, Animators et al. 

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Think of me as a 'virtual creative agency'. A design studio without the bricks and mortar - which means no rent, no electricity bills, no overheads.

 

Just great creative work that I can direct and project manage on your behalf.

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PRESS & PRINT

Attention-grabbing headlines. Wallet-opening copy.

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TOV & BRAND DEVELOPMENT

Let me breathe life into your brand.

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STRATEGY

Define who you are, who you’re talking to and why.

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FILM SCRIPTS

Length is not important.

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360 CREATIVE CAMPAIGNS

Show the world what you do at every touchpoint.

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CONTENT CREATION

SEO, web copy, social ads, blogs and articles.

TVC AND DRTV

Telly ads to you and me.

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BRAND CONCEPTION

I love making stuff up.

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COPYWRITING WORKSHOPS

I was taught well. I’d like to pass it on.

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BRAND BOOKS

I’ve written loads.

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B2B AND B2C

Always hated these acronyms.

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LECTURING, CREATIVE TALKS

I love the sound of my own voice.

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SOCIAL MEDIA

Pithy posts, clever captions. Alliteration.

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NAMING, AND STRAPLINES

I get geeky with naming. Not for everyone.

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TWILIGHT FAN-FICTION

I don't actually do this. I just assumed you'd stopped reading by now. 

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RADIO ADS

Hate to listen. Love to write.

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DIRECT RESPONSE

Emails, newsletters, and old-skool direct mail.

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EVERYTHING AND ANYTHING

Seriously, from poetry in prisons to a PowerPoint for the President of Kazakhstan (true story), I'm not sure there's any pie that my copy-stained fingers haven't been in. Surprise me. 

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©2020 by Gary Toal Copywriter & Creative Director

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