UNDER ARMOUR

Facebook Live

with Anthony Joshua and Colin Murray

Under Armour wanted to build on Joshua's growing fame with a more personal view of the champ leading up to a big fight.  

On the eve of his bout with Molina, we sat down for a face-to-face chat, before getting up-close and personal via Instagram stories on the day of the fight. 

AJ was a gentleman, and Colin Murray was the ultimate pro (aside from the headlock - below).

Agency: LOVE

Production: Beautiful

Director: Ben Thornley