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UNDER ARMOUR
Facebook Live
with Anthony Joshua and Colin Murray
Under Armour wanted to build on Joshua's growing fame with a more personal view of the champ leading up to a big fight.
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On the eve of his bout with Molina, we sat down for a face-to-face chat, before getting up-close and personal via Instagram stories on the day of the fight.
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AJ was a gentleman, and Colin Murray was the ultimate pro (aside from the headlock - below).
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Agency: LOVE
Production: Beautiful
Director: Ben Thornley
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