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FMCG Brand Conception & Development
Agency: Gardiner Richardson
"The local youngsters of Temapache often teased Mexican Dave for the handlebar moustache he grew shortly before his ninth birthday.
They called him ‘el niño pequeño con el lubio peludo’ (the little kid with the hairy lip) - you don’t have to be witty to be cruel.
The brief for this job was to create a brand that punched above its weight. We managed to scare Doritos so I'm taking that as a win.
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