Global Brand Positioning -
Film and Brand Book
Wherever there is football there is Umbro - an iconic brand with the beautiful game at its heart. Our job was to give it a positioning that sets it apart - we gave it 'Our Game'.
‘Our Game’ is football unfiltered. A celebration of real football culture in all its forms. From grass roots to the highest levels of the professional game, Umbro loves and champions them all in the same way.
We produced a brand book and design philosophy for Umbro to follow. Then we created a rather epic 'day in the life' brand film made from real footage sourced from all over the globe.