Wherever there is football there is Umbro - an iconic brand with the beautiful game at its heart. Our job was to give it a positioning that sets it apart - we gave it 'Our Game'.  

 

‘Our Game’ is football unfiltered. A celebration of real football culture in all its forms. From grass roots to the highest levels of the professional game, Umbro loves and champions them all in the same way.

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We produced a brand book and design philosophy for Umbro to follow. Then we created a rather epic 'day in the life' brand film made from real footage sourced from all over the globe. 

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