TV Ads and Wider Comms
Jacamo makes clothes in sizes small to 5XL. And those clothes are suitable for almost any situation you can think of. (I said almost any situation, get your mind out of the gutter.)
So how do we show that? Easy, loads of men looking the bees knees, no matter the occasion.
We coined the line 'Any Man, Any Occasion, Jacamo Fits' - and it was so good we ran it for two years.