ROGUE WAVE VODKA
Brand Creation and Development
BrewDog Distilling Co. wanted to launch a vodka that reflected their Aberdeen heritage and their dedication to quality distilling. A spirit born from the grit and graft of the North Sea.
The brand we created is based on BrewDog founder James Watt's vodka-loving cousin, One-Armed Alex. A fisherman who lost his arm to the North Sea in a freak accident, but kept fishing anyway.
Rogue Wave is a vodka to remember, in tribute to Alex: a man you won't forget.