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Brand Creation and Development

Agency: LOVE

BrewDog Distilling Co. wanted to launch a vodka that reflected their Aberdeen heritage and their dedication to quality distilling. A spirit born from the grit and graft of the North Sea.

The brand we created is based on BrewDog founder James Watt's vodka-loving cousin, One-Armed Alex. A fisherman who lost his arm to the North Sea in a freak accident, but kept fishing anyway.

Rogue Wave is a vodka to remember, in tribute to Alex: a man you won't forget.

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