We needed to create a foundation for the Jacamo re-brand; a go-to book that lays down in black & white (quite literally) everything you need to know about how to handle a brand that people love to poke. 

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The book, with fresh TOV, bold design and downright ballsy illustrations, won two D&AD Pencils in 2017, including Graphite for writing.

 

Not bad for a bunch of fat lads.